What is effective branding & marketing? A brand stands for everything that a company represents and encompasses in its products or services, goals, vision, culture, and core values. The “Brand” reflects a company’s identity. It is vital to identify your brand, as it will influence and shape a company's prospects’ first impression of the company.

When you establish a unique personality for your brand, more people will notice you. Following the trends doesn’t always make you win. Sometimes, even a seemingly odd brand strategy can go viral and make an impressive statement to your target audience.

There is value to keeping a brand simple. Most effective brand & marketing is done through the use of a logo. A logo gives companies a way for their customers to easily associate an icon or design with their particular company, mission statement and their values. Making sure that the color scheme, design features and font choices resonates with the companies' values is very important in the design process.