WHAT IS A BRAND?
It stands for everything that a company represents and encompasses its products or services, goals, vision, culture, and core values. The “Brand” reflects a company’s identity. It is vital to identify your brand, as it will influence and shape your prospects’ first impression of your company.
When you establish a unique personality for your brand, more people will notice you. Following the trends doesn’t always make you win. Sometimes, even a seemingly odd brand strategy can go viral and make an impressive statement to your target audience.
When you establish a unique personality for your brand, more people will notice you. Following the trends doesn’t always make you win. Sometimes, even a seemingly odd brand strategy can go viral and make an impressive statement to your target audience.
// EXAMPLES OF GOOD BRANDING
BRAND MARKETING
// KEY ELEMENTS FOR EFFECTIVE BRAND MARKETING
01
Target Audience
02
Consistency
03
Emotions
04
Flexibility
05
Loyalty
Target Audience:
All your branding efforts will be wasted if you do not have a correctly identified target audience.
Consistency:
Brand Consistency is crucial for establishing loyalty as your audience has to know your name to be able to identify with it.
Emotions:
Psychologically speaking, people need to feel connected to others, they crave the sense of belonging to a group.
Flexibility:
Brands need to be flexible and willing to change to keep up with the latest trends.
Loyalty:
A loyal customer is your greatest asset, so make sure to thank them as often as you can.
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